Abhigyaan 2.0, the Marketing Summit organized by Eunoia, the marketing club of DoMS, NALSAR, emerged as a dynamic platform fostering insightful discussions on pivotal marketing trends. The summit featured enlightening panel discussions on diverse topics, including Influencer Marketing, exploring its evolving role in contemporary brand strategies. The panel discussion on Digital Business Post-COVID delved into the transformation of business landscapes, shedding light on adaptive strategies. The Consumer Protection and Managerial Implications panel scrutinized the intersection of ethical considerations and effective management practices. The panel discussion on Conscious Consumerism emphasized the growing importance of socially responsible business practices. Lastly, the discussion on Customer Experiences dissected the critical facets of creating meaningful interactions. The Book Talk on ‘For Brand’s Sake’ provided a literary exploration of brand dynamics, enriching the audience’s understanding. The summit also hosted a Keynote Speech by Mr. Prateik Das, Xiaomi’s Marketing Director, elucidating the transformative journey of Xiaomi from obscurity to being India’s most trusted smartphone brand. Abhigyaan 2.0 thus served as an intellectual feast, offering diverse perspectives on contemporary marketing challenges and opportunities.