Abhigyaan is the Annual Marketing Summit organized by the Department of Management Studies, NALSAR University of Law. Drawing from the wealth of knowledge brought out by Industry Experts, Professors and Scholars in their field. Abhigyaan’22 witnessed a number of Panels such as Data Privacy and Its Effects on Marketing, Marketing communications post- Covid, SaaS Industry and Its trends and Impact of new age technologies on Sales and Marketing, which hosted eminent panelists from across the country. Professionals working in Google, Bosch, Jabong, Quick Sea, Godrej, DarwinBox, and IGL Delhi, among many others shared their industry knowledge to the table while Professors from the country’s leading research institutes highlighted how the current system functions and what normative changes are required. The heart of the event, lied in the Case Study competition which garnered over 39,000 views on Unstop and 613 registrations from the country’s leading IIM (Bangalore, Ahmedabad, Calcutta, Lucknow, Amritsar, Kashipur) and IITs (Bombay, Delhi, Madras, Kanpur, Kharagpur, Jodhpur, Guwahati, BHU, Dhanbad) among many others. All in all the event was a grand success and gave students a wide exposure to the intricacies in the field of marketing.