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The new Business Analytics major gives students state-of-the-art tools and techniques for solving business problems with real-world data. Students explore such areas as optimization, computational heuristics, data acquisition and preparation, agent-based modeling and other forms of visualization, decision analysis and data mining.

Mahendra Kumar Shukla

Assistant Professor

Qualification:
B.Tech (GBPUAT), FPM*(XIMB)

Marketing Analytics, CRM, Marketing Channel

Tanveer Kajla

Assistant Professor

Qualification:
Ph.D, MBA, B.Tech

Social Network Analysis, Sentiment Analysis, Twitter analysis, Text Classification, Tourism, Destination Image