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Marketing investigates fundamental approaches to understanding markets, competitors, and portfolios of product offerings and operating technologies. The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers.

Pinaki Nandan Pattnaik

Head, DoMS 

Qualification:
Ph.D.,  MBA (IB), MBA (Marketing and Communication)

Academic Entrepreneurship, Startup Ecosystem, Marketing Management

Vivek Pani Gumparthi

Assistant Professor

Qualification:
PhD, MBA and B.Tech

Consumer-brand Relationships; Consumer Psychology

Deepti Jog 

Assistant Professor  

Qualification:
PhD & Mphil (Marketing)

Marketing Research,  Services Marketing, Green marketing