Mahendra Kumar Shukla
Assistant Professor
Qualification:
B.Tech (GBPUAT), FPM*(XIMB)
Marketing Analytics, CRM, Marketing Channel
The new Business Analytics major gives students state-of-the-art tools and techniques for solving business problems with real-world data. Students explore such areas as optimization, computational heuristics, data acquisition and preparation, agent-based modeling and other forms of visualization, decision analysis and data mining.
Mahendra Kumar Shukla
Assistant Professor
Qualification:
B.Tech (GBPUAT), FPM*(XIMB)
Marketing Analytics, CRM, Marketing Channel
Tanveer Kajla
Assistant Professor
Qualification:
Ph.D, MBA, B.Tech
Social Network Analysis, Sentiment Analysis, Twitter analysis, Text Classification, Tourism, Destination Image